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Meet Dirk Haase, Senior Technician, Buffalo Europe

What is your role at Buffalo and how long have you been with the company?

I’ve worked at Buffalo for about ten years. I started as a German and English Support Agent, where I provided product support to Buffalo customers in both languages via telephone and email.

I have since worked my way up to my current position of Senior Technician for the Buffalo EMEA Helpdesk.  A big part of my role involves testing and releasing new products for Europe, such as the new LinkStation 500 range. I’m also responsible for training within the Buffalo support team.

Tell us about yourself

In 2002, I moved from Germany to Ireland having finished my industrial training in engineering. I started out as a customer service agent working on general enquiries, and later moved in to a technical support role. I then joined Buffalo in in 2006.

I’ve always had a passion for IT as well as finding solutions to problems. I’m so pleased I’ve been able to turn my hobby into a career.

What makes Buffalo stand out from its competitors?

As a global company operating in Europe, Asia, North America and South America, we work across different markets, experiencing varying levels of customer needs. The insight we gain from other markets really helps us when we’re creating exciting new products as we can develop ideas using the latest technology based on the needs on the customer.

What is your favourite Buffalo product and why?

There are so many to choose from, however, I’d have to pick the NAS (Network Attached Storage) range. More specifically, the TeraStation NAS. It’s so rich in features and yet, really simple for our business customers to use.

How has the NAS hardware landscape shifted during your time at Buffalo?

When I started out at Buffalo, most of our customers were new to NAS. Today, a NAS device can be as powerful as a server. It offers dedicated services while saving more energy than a regular server solution. While speed and capacity continue to increase, units have remained practical and small. This means it doesn’t take up too much space in a home or business.

Our first NAS was a 1.6 TB 4 bay business NAS series, which achieved data transfer speeds of a fast Ethernet connection (12 MB/s). Today, our current NAS units can outperform multiple Gigabit connections with speeds of 120 MB/s on each connection easily, while capacities currently are at 96 TB on a 12 bay unit.

What piece of technology could you not live without?

I couldn’t be without my tablet. I find it amazing how you can do so much from one device. I use it to manage my NAS device, manage my router, as a remote desktop as well as using it to keep in touch with family and listen to music.

What upcoming technology are you particularly excited about?

I’m really interested in electric cars. It’s great for the environment and some of the features are so innovative and surprising.

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The Digital Economy – CeBIT 2016

Buffalo recently joined the biggest names in the technology industry for CeBIT 2016. The annual event, as always, showcased the very latest and exciting innovations that are shaping the technology landscape.

The ‘digital economy’ was the theme of the event, and it didn’t disappoint, featuring more than 500 examples of digitalisation and bringing to life the Internet of Things. Some of the most exciting things we saw at the event was the first wheeled service robot and a street lamp which can double as a charging station for electric vehicles.

During the event, Buffalo presented some of its newest devices, including the TeraStation WSH5610 with Windows Storage Server and Hardware RAID, MiniStation Extreme NFC Enterprise as well as the LS510 and LS510DE, marking the completion of the LS500 range.

With big data growing at an unprecedented rate, IDC forecast predicts the big data market will grow at a 26.4% compound annual growth rate through 2018. The need for flexible and expanding devices to store this data has never been more important.

Buffalo’s LS500 range is perfect for anyone looking to back up, enjoy and share those special memories. The new RAID expansion provides flexible storage to consumers without compromising important data such as photos and movies.

In the business area Buffalo showcased two new devices, which highlight Buffalo’s commitment to security and the protection of data without compromising performance. The new TeraStation WS5610 features a Buffalo proprietary Hardware RAID controller enabling faster, more-reliable storage with well-known security, stability, and management advantages. Hardware RAID separates the operating system (OS) from storage, and allows each to run consecutively without affecting the device’s overall performance.

If you want to know more about NAS and selecting the right device for you, find out how Buffalo can help you here.

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Looking back over our favourites moments

New product launches, events, exhibitions, seminars, services and a new partnership – it was quite a year for the Buffalo Europe team in 2015. With so many fantastic things going on, we struggled to pick just one favourite moment so we have selected some of our main highlights from the year.

The launch of the LinkStation 520

In September we launched our latest consumer NAS (Network Attached Storage) device in the LinkStation range. Its large capacity, new intuitive user interface and super fast transfer rates make the LinkStation 520 ideal for home use and also home offices. Users can store, organise and stream media files from any computer, smartphone or tablet and access them from any location at the click of a button.

MISCO Expo 2015

MISCO is an annual event that gives IT professionals an opportunity to view the very latest innovations that the industry has to offer. We returned to exhibit the latest Buffalo technology.

As always, the event was a fantastic success and it was great to showcase alongside the products and solutions that are shaping today’s technology landscape.

We’re already looking forward to MISCO Expo 2016.

New UPS Drop-Off Service

As part of our ongoing commitment to customer service, we now offer a new UPS drop-off service. This means that if for any reason there is a defect with an item during the warranty period, you can return and exchange products as quick and easily as possible. You can find out more about the service here.

Extended warranty for TeraStations

In September we introduced extended warranty on all new purchases of fully-populated TeraStation devices. Customers now have the opportunity to purchase a warranty extension of one or two years. In addition to our standard warranty period, this means that all TeraStation devices will be secure and protected for up to five years – which is above industry standard. Furthermore, our extended warranty customers are guaranteed a hard drive replacement within 24 hours of if for any reason there is system failure or damage.

Kroll Ontrack partnership

We were excited to announce our new partnership with data recovery experts Kroll Ontrack in November. We are proud that our devices are in-built with robust and varied back-up functionalities; however, there are certain circumstances in which data loss can occur, even with the most capable back-up strategy. Failing technology, human error and natural disasters, such as fire or flooding, can all cause data loss. Access to Kroll Ontrack provides our customers with peace of mind.

To keep up-to-date with our latest news please follow @BuffaloTechUK or like us on Facebook

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Are you on Santa’s naughty or NAS list?

With Christmas just around the corner, families around the world are starting to prepare for the festive period ahead.

More visits are made to relatives and friends during the month of December than any other time of year. Therefore it’s essential to ensure that your precious moments, captured via picture and video, are kept safe.

Network Attached Storage (NAS) devices allow you to store, organise and stream those irreplaceable memories from any computer, smartphone or tablet. The web access facility means that they are accessible with one click from anywhere at anytime.

Unlike a personal cloud, you have full control over your files with NAS devices. You can keep your photos, documents, essays, films and music safe and in one place.

The NAS processing speed means it is great for streaming media files over the Christmas period. No longer will you need to spend time arguing with nan about why the ‘Polar Express’ is significantly better than the ‘Antiques Roadshow’ as with NAS you can stream both. In fact, with the LinkStation 520 you can stream up to four HD films at once – the perfect peace keeper this Christmas.

Here are a few things to consider when looking at NAS devices:

  • Bigger isn’t always better – with so many options available for both home and business, make sure you choose the right device for your needs.
  • Integration is crucial – whether you want to stream your favourite movies, listen to your favourite songs or simply play on your xbox, its multimedia servers provide seamless streaming.
  • One gadget too many – how many and what type of devices do you need to backup. Are you an Apple or an Android Family, or are you both? Ensure your device works across a plethora of devices to offer easy file sharing.
  • Back it up – As data loss can occur at any point, make sure you schedule regular backups and protect all of your data

So if you only give one gift this Christmas make it a NAS.

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Guest blog: Kroll Ontrack on how to react to data loss

We’ve all experienced a data loss incident in our lives, but what do we do when it happens? Kroll Ontrack has developed a solution that can help in our time of need.

Understanding the root causes of data loss

Everyone has experienced that sinking feeling when data is corrupted, disappears from view or simply becomes unreadable. As part of the international engineering team at Kroll Ontrack we are called in to help with a huge range of these data loss scenarios, from broken servers to fire-damaged computer rooms, and from Ransomware attacks to smashed screens that have rendered smartphone or tablets unusable.

When we launched a new data recovery self-assessment tool to help people perform an initial self-assessment on their failed systems, it gave us the idea to put together a quarterly Kroll Ontrack Data Loss Index (DLI) to track the origin of data losses across the board and track trends over time.

The inaugural Kroll Ontrack DLI covered 1,164 individual disk assessments from across 47 countries. It is developed from the analysis of anonymous data collected through the self-assessment tool.

Kroll Ontrack’s unique tool helps individuals carry out an initial check on their device and receive first line advice on what to do next. Scenarios cover damage caused by fire, liquid, physical knocks and malware/virus infection.

Our initial report revealed that 41 per cent of data loss scenarios are logical, rather than physical. More than one in five (21 per cent) are due to storage devices appearing to be unrecognisable or undetected. More than one in ten (12 per cent) experienced data loss from corrupted files and around eight per cent lost data through accidental deletion.

Different risks for different devices

Once we started looking in detail at the types of devices experiencing data loss, we discovered that more than two in five (41 per cent) cases of data loss for mobile devices were due to liquid damage. This makes it the leading cause of data loss for mobiles and tablets and is different from the other devices in the index (laptops, external drives, servers and tapes) for which the majority of data loss scenarios are due to unrecognisable or undetected devices.

More than half (57 per cent) of data loss scenarios occurred with hard disk drives (HDDs) and less than one in ten (8 per cent) occurred with solid state drives (SSDs). While this has much to do with HDDs being more prevalent, it’s also worth noting that SSDs are more robust when they are dropped onto a hard surface – one of the top five common causes of data loss.

Kroll Ontrack’s DLI also highlights that around half (48 per cent) devices that have suffered data loss are laptops and almost a quarter (23 per cent) of data loss situations occur with users of flash and external drives. In the case of laptops this is not surprising as with the advantage of their mobility comes the risk of dropped or knocked hardware.

What to do when data loss occurs

Anyone who faces a data loss situation, whether it is through dropping their tablet on the floor or accidental deletion, should take a step back and consider the options and information available to them before acting as a wrong initial decision can mean the difference between a simple data recovery and a complex and expensive recovery or even permanent data loss.

Even with the rise of solid state drives in phones and tablets it’s important to note that HDDs make up the bulk of storage mediums in our world. As such, storage hardware on the whole is still delicate, especially when dropped on a hard surface or tinkered with by an amateur. Any attempt to retrieve data from a faulty device could lead to further data loss, an undetected device and warranty voidance.

Lessons learned

The key takeaway is that users should do their research and seek advice from the professionals before even thinking about repairing a device. If they don’t feel confident, they should get help from an expert.

It’s also important to ensure users always have a back-up that can be used to restore data when inevitable accidents occur. This can be as localised as backing-up data from a smartphone to the cloud or as wide-ranging as providing a major failover resource for corporate systems, but the principle is always the same. Data loss can, and will, always happen so it pays to be prepared.

Paul Le Messurier, Programme and Operations Manager, Kroll Ontrack