Meet Dirk Haase, Senior Technician, Buffalo Europe

What is your role at Buffalo and how long have you been with the company?

I’ve worked at Buffalo for about ten years. I started as a German and English Support Agent, where I provided product support to Buffalo customers in both languages via telephone and email.

I have since worked my way up to my current position of Senior Technician for the Buffalo EMEA Helpdesk.  A big part of my role involves testing and releasing new products for Europe, such as the new LinkStation 500 range. I’m also responsible for training within the Buffalo support team.

Tell us about yourself

In 2002, I moved from Germany to Ireland having finished my industrial training in engineering. I started out as a customer service agent working on general enquiries, and later moved in to a technical support role. I then joined Buffalo in in 2006.

I’ve always had a passion for IT as well as finding solutions to problems. I’m so pleased I’ve been able to turn my hobby into a career.

What makes Buffalo stand out from its competitors?

As a global company operating in Europe, Asia, North America and South America, we work across different markets, experiencing varying levels of customer needs. The insight we gain from other markets really helps us when we’re creating exciting new products as we can develop ideas using the latest technology based on the needs on the customer.

What is your favourite Buffalo product and why?

There are so many to choose from, however, I’d have to pick the NAS (Network Attached Storage) range. More specifically, the TeraStation NAS. It’s so rich in features and yet, really simple for our business customers to use.

How has the NAS hardware landscape shifted during your time at Buffalo?

When I started out at Buffalo, most of our customers were new to NAS. Today, a NAS device can be as powerful as a server. It offers dedicated services while saving more energy than a regular server solution. While speed and capacity continue to increase, units have remained practical and small. This means it doesn’t take up too much space in a home or business.

Our first NAS was a 1.6 TB 4 bay business NAS series, which achieved data transfer speeds of a fast Ethernet connection (12 MB/s). Today, our current NAS units can outperform multiple Gigabit connections with speeds of 120 MB/s on each connection easily, while capacities currently are at 96 TB on a 12 bay unit.

What piece of technology could you not live without?

I couldn’t be without my tablet. I find it amazing how you can do so much from one device. I use it to manage my NAS device, manage my router, as a remote desktop as well as using it to keep in touch with family and listen to music.

What upcoming technology are you particularly excited about?

I’m really interested in electric cars. It’s great for the environment and some of the features are so innovative and surprising.

Looking back over our favourites moments

New product launches, events, exhibitions, seminars, services and a new partnership – it was quite a year for the Buffalo Europe team in 2015. With so many fantastic things going on, we struggled to pick just one favourite moment so we have selected some of our main highlights from the year.

The launch of the LinkStation 520

In September we launched our latest consumer NAS (Network Attached Storage) device in the LinkStation range. Its large capacity, new intuitive user interface and super fast transfer rates make the LinkStation 520 ideal for home use and also home offices. Users can store, organise and stream media files from any computer, smartphone or tablet and access them from any location at the click of a button.

MISCO Expo 2015

MISCO is an annual event that gives IT professionals an opportunity to view the very latest innovations that the industry has to offer. We returned to exhibit the latest Buffalo technology.

As always, the event was a fantastic success and it was great to showcase alongside the products and solutions that are shaping today’s technology landscape.

We’re already looking forward to MISCO Expo 2016.

New UPS Drop-Off Service

As part of our ongoing commitment to customer service, we now offer a new UPS drop-off service. This means that if for any reason there is a defect with an item during the warranty period, you can return and exchange products as quick and easily as possible. You can find out more about the service here.

Extended warranty for TeraStations

In September we introduced extended warranty on all new purchases of fully-populated TeraStation devices. Customers now have the opportunity to purchase a warranty extension of one or two years. In addition to our standard warranty period, this means that all TeraStation devices will be secure and protected for up to five years – which is above industry standard. Furthermore, our extended warranty customers are guaranteed a hard drive replacement within 24 hours of if for any reason there is system failure or damage.

Kroll Ontrack partnership

We were excited to announce our new partnership with data recovery experts Kroll Ontrack in November. We are proud that our devices are in-built with robust and varied back-up functionalities; however, there are certain circumstances in which data loss can occur, even with the most capable back-up strategy. Failing technology, human error and natural disasters, such as fire or flooding, can all cause data loss. Access to Kroll Ontrack provides our customers with peace of mind.

To keep up-to-date with our latest news please follow @BuffaloTechUK or like us on Facebook

Are you on Santa’s naughty or NAS list?

With Christmas just around the corner, families around the world are starting to prepare for the festive period ahead.

More visits are made to relatives and friends during the month of December than any other time of year. Therefore it’s essential to ensure that your precious moments, captured via picture and video, are kept safe.

Network Attached Storage (NAS) devices allow you to store, organise and stream those irreplaceable memories from any computer, smartphone or tablet. The web access facility means that they are accessible with one click from anywhere at anytime.

Unlike a personal cloud, you have full control over your files with NAS devices. You can keep your photos, documents, essays, films and music safe and in one place.

The NAS processing speed means it is great for streaming media files over the Christmas period. No longer will you need to spend time arguing with nan about why the ‘Polar Express’ is significantly better than the ‘Antiques Roadshow’ as with NAS you can stream both. In fact, with the LinkStation 520 you can stream up to four HD films at once – the perfect peace keeper this Christmas.

Here are a few things to consider when looking at NAS devices:

  • Bigger isn’t always better – with so many options available for both home and business, make sure you choose the right device for your needs.
  • Integration is crucial – whether you want to stream your favourite movies, listen to your favourite songs or simply play on your xbox, its multimedia servers provide seamless streaming.
  • One gadget too many – how many and what type of devices do you need to backup. Are you an Apple or an Android Family, or are you both? Ensure your device works across a plethora of devices to offer easy file sharing.
  • Back it up – As data loss can occur at any point, make sure you schedule regular backups and protect all of your data

So if you only give one gift this Christmas make it a NAS.

An intro to Raj Patel, B2B Manager UK & Ireland at Buffalo Technology

We sat down with Raj Patel, B2B Manager UK & Ireland at Buffalo Technology, to discuss all things Buffalo including exciting products on the pipeline and what the future holds for the company.

Give us a little introduction to yourself

I’ve worked at a range of companies in various corporate sales and management roles. I have been in the B2B technology sector for over 20 years – this period has flown by! I was at Sony for seven years, which was a great experience and put me in good stead for working at Buffalo.

What is your role at Buffalo and how long have you been with the company?

I am currently B2B Sales manager for UK and Ireland and I have occupied this position for just over a year, although it feels like much longer! My responsibilities include working with key Distribution partners and resellers, and ensuring sales and profit growth within the agreed timescale and projection.

Can you tell us a bit more about Buffalo as a company?

We are a global manufacturer of storage, multimedia, and wireless networking products for the home and business use.

Something that not many people are aware of is that we were the worldwide consumer NAS market leader 6 years in a row! That is quite an achievement in such a crowded market, but not something we are known for.

What products do Buffalo provide and how does it fit in to the computer hardware landscape?

We produce storage or networking technology geared towards home offices or small and medium sized businesses. We manufacture network attached storage devices (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers.

Our portable and desktop hard drive range is designed for those users who are looking for that extra level of storage and data security away from built in memory.

What makes Buffalo stand out from their competitors/What makes Buffalo special?

You’ll have to ask our customers! But in my opinion, we provide products that are good-value, reliable and offer high performance. Our products are aimed at all types of customers, those new to Storage, and those who are used to Storage, and this is reflected in the ease of use of our software interface.

How has the computer hardware landscape shifted during your time at Buffalo?

In short, everything has become faster, with greater capacity and available at lower prices. A TB storage device 10 years ago would have cost probably 10 times more than it does nowadays. Mass production and developments in capacity and size of storage devices has made such large capacity devices as common as floppy discs were towards the turn of the millennium.

What do you like to do in your spare time?

I am constantly engaged with clients and partners, and what little free time I have is spent with the family.

If you were a superhero, what would your power be?

Mind Reader.

What upcoming products are you particularly excited about?

Two products in particular: the DiskStation™ Ultra with Thunderbolt 2 and the Ministation™ Extreme NFC. The first is an excellent solution for those who need superfast transfers rates for extremely large files – for example 4K video production or CAD design. The latter is an exciting product, as it will allow users to lock and unlock the drive using Near Field Communication (NFC). This allows users to access files on their hard drive without having to remember a password.

What impact will the DiskStation Ultra have on the wider storage market?

This device is high capacity boasting the largest capacity desktop DAS in the industry. This will enable incredible speeds and fast data transfer of extremely large files.

What does the future hold for Buffalo?

Well we have some exciting products on the way that will continue to push the boundary of speed and capacity. We can’t say too much but we have some products on the way that most definitely excite some of current users!