An intro to Raj Patel, B2B Manager UK & Ireland at Buffalo Technology

We sat down with Raj Patel, B2B Manager UK & Ireland at Buffalo Technology, to discuss all things Buffalo including exciting products on the pipeline and what the future holds for the company.

Give us a little introduction to yourself

I’ve worked at a range of companies in various corporate sales and management roles. I have been in the B2B technology sector for over 20 years – this period has flown by! I was at Sony for seven years, which was a great experience and put me in good stead for working at Buffalo.

What is your role at Buffalo and how long have you been with the company?

I am currently B2B Sales manager for UK and Ireland and I have occupied this position for just over a year, although it feels like much longer! My responsibilities include working with key Distribution partners and resellers, and ensuring sales and profit growth within the agreed timescale and projection.

Can you tell us a bit more about Buffalo as a company?

We are a global manufacturer of storage, multimedia, and wireless networking products for the home and business use.

Something that not many people are aware of is that we were the worldwide consumer NAS market leader 6 years in a row! That is quite an achievement in such a crowded market, but not something we are known for.

What products do Buffalo provide and how does it fit in to the computer hardware landscape?

We produce storage or networking technology geared towards home offices or small and medium sized businesses. We manufacture network attached storage devices (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers.

Our portable and desktop hard drive range is designed for those users who are looking for that extra level of storage and data security away from built in memory.

What makes Buffalo stand out from their competitors/What makes Buffalo special?

You’ll have to ask our customers! But in my opinion, we provide products that are good-value, reliable and offer high performance. Our products are aimed at all types of customers, those new to Storage, and those who are used to Storage, and this is reflected in the ease of use of our software interface.

How has the computer hardware landscape shifted during your time at Buffalo?

In short, everything has become faster, with greater capacity and available at lower prices. A TB storage device 10 years ago would have cost probably 10 times more than it does nowadays. Mass production and developments in capacity and size of storage devices has made such large capacity devices as common as floppy discs were towards the turn of the millennium.

What do you like to do in your spare time?

I am constantly engaged with clients and partners, and what little free time I have is spent with the family.

If you were a superhero, what would your power be?

Mind Reader.

What upcoming products are you particularly excited about?

Two products in particular: the DiskStation™ Ultra with Thunderbolt 2 and the Ministation™ Extreme NFC. The first is an excellent solution for those who need superfast transfers rates for extremely large files – for example 4K video production or CAD design. The latter is an exciting product, as it will allow users to lock and unlock the drive using Near Field Communication (NFC). This allows users to access files on their hard drive without having to remember a password.

What impact will the DiskStation Ultra have on the wider storage market?

This device is high capacity boasting the largest capacity desktop DAS in the industry. This will enable incredible speeds and fast data transfer of extremely large files.

What does the future hold for Buffalo?

Well we have some exciting products on the way that will continue to push the boundary of speed and capacity. We can’t say too much but we have some products on the way that most definitely excite some of current users!

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Buffalo TeraStation range expanded

We’ve recently announced a series of exciting developments to our business-class storage devices, with the launch of our first Anti-Virus devices (TS5000V) and new TeraStation 7000 enterprise range.

TeraStation 5000 Anti-Virus

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Buffalo TeraStation with Trend Micro Anti-Virus software

With Bring Your Own Device (BYOD) currently overhauling the IT landscape, our new TS5000V devices enable IT managers who must abide by strict corporate security rules to implement a NAS storage system that meets their security needs. Viruses from personal and external devices are prevented and only authenticated users can access the network, protecting corporate data.

The Anti-Virus devices provide SMBs and enterprises that are planning to strengthen their current security methods with a simple and reliable security system. The anti-virus function is validated on purchase and there is no need for extra configuration after setup, giving users a hassle-free advanced level of security.

The new 4TB TeraStation 5200 Anti-Virus, 8TB 5400 Anti-Virus and 16TB 5400 Rackmount Anti-Virus devices are pre-installed with Trend Micro’s Anti-Virus software, and are the only models of their kind to support real-time scanning. This assures businesses that their data is constantly monitored and, in the case of a virus, an alarm is immediately raised and infected files are automatically removed and saved to a protected folder to prevent the virus spreading.

TeraStation 7000 range

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Buffalo’s TeraStation 7000 range

The TeraStation™ 7120r and TeraStation 7120r Enterprise devices mark our first venture into the Enterprise market. They are packed with business-class features such as Active Directory support, disk quota support, share level replication, quad gigabit Ethernet ports supporting link aggregation up to 4Gbps, hot-swap hard drives, iSCSI targeting and add-on PCI-Express card support with approved devices.

The 12-bay, 2 rack unit, mountable devices feature powerful Intel® Xeon® quad core processors, upgradeable DDR3 RAM and enterprise-class hard drive configurations. This makes them ideal for businesses that require a cost-effective, scalable RAID-based network storage solution for large networks and business critical applications.

The TeraStation 7120r Enterprise packs 24TB of high performance, scalable storage, along with 8 GB of DDR3 RAM across 12 enterprise-class hard drives. Its Intel Xeon E3-1275 quad core processor enables businesses to run many programs with minimal performance impact and maintain maximum network throughput while replication and backup jobs run in the background.

The Enterprise device’s sister product, the TeraStation 7120r, is a 12-bay device partially populated with four standard SATA hard drives. It features the Intel Xeon E3-1225 quad core processor and 4GB of upgradeable DDR3 RAM. With eight available bays for capacity expansion, TeraStation 7120r provides simple scalability for future demands.

For further information on our full business NAS range, download our whitepaper here.

How to use business data more efficiently in five steps

All businesses want to use data more effectively, especially in this age of ‘big data.’ Here is the Buffalo Technology five step guide to enhancing your data storage needs and capabilities:

Data (image credit Mediaplex)

1. Combine NAS with iSCSI

Combining Network-Attached Storage and iSCSI-attached storage provides an advanced level of data transfer performance, securitynetwork flexibility and exceptional file transfer performance.

This enables you to choose the best combination of technologies for your business, with NAS generally recognised as a better option for file storage, and iSCSI preferential for block storage.

iSCSI can be used with VMware’s virtualization environment, broadening the options for SMBs to gain from cost-efficient storage virtualization.

2. Make use of cloud storage support

Choose a NAS device that supports Amazon S3 backup, a fee-based online storage service that broadens the options for SMBs to store and back up their data offsite.

This enables employees to work flexibly and to remotely access the files they want whenever and wherever they want them, whether they are at home, on a desktop computer in an internet cafe, or travelling with a mobile device.

The technology works with all devices that have Internet access via a web browser, and there is optional SSL support for increased security.

3. Maximise HD video, music and gaming streaming speeds

For businesses that are heavy users of multimedia files, some NAS devices are particularly well suited to streaming high-definition video and music, and also high quality gaming.

Integrated multimedia capabilities save IT administrators valuable time and resources, and offer creative professionals, home office workers and employees high levels of functionality and usability.

4. Utilise BitTorrent Downloader

Some NAS systems include technology that allows businesses to manage P2P BitTorrent file transfers directly without the use of a dedicated PC. This is especially useful for sharing large files with ease.

5. Use advanced storage management

Advanced NAS devices include features and functions created specifically to make storage management tasks straightforward for SMBs. These tools allow them to manage their data the way that best suits the needs of the company.

Some devices are capable of supporting multiple levels of RAID technology, from RAID 0 up to RAID 61, utilising multiple hard drives and delivering enterprise-class capacity and redundancy. This means businesses can customise their RAID storage in a way that suits them best.

Also, simplified user interfaces can be useful, as the technology enables data to be transferred to online backup or cloud-based storage in a straightforward and efficient way by less tech-savvy users.

Effectively handling your customer data

English: Inside a customer Data Suite in Union...

English: Inside a customer Data Suite in Union Station (Photo credit: Wikipedia)

Data security is an issue that both SMBs and enterprises have to address, so storing data on a NAS device that offers multiple levels of security to protect content and privacy is essential. However, that’s not the end of the issue…

Being prepared for suffering a data loss or breach can help lead to a faster, more effective response to your customers. You should be aware of the level of customer data your company is handling and storing, and why. Data breaches can expose how little an organisation really knows about its data. Take steps to protect your customers and your own business by assessing what data you have, who has access to it, and why.

You can control access by ensuring individuals are assigned username and password credentials, and the administrator is able to control folder and file-level access. When enabling individuals to access data through the web, HTTPS-access is available for individuals who need a secure, encrypted connection between their client device and the NAS device.

Access to customer data should be limited to employees who need it for justifiable business reasons. When storing sensitive customer information on external drives, mobile devices or any other hardware that can be easily lost or stolen, first consider whether it’s really necessary.

A guide to dealing with data for service companies

backup

backup (Photo credit: Sean MacEntee)

A recent Buffalo Technology survey found that 26% of IT managers’ data is only backed up for a year or less, and 27% aren’t sure if it is being backed up at all. Furthermore, 21% of respondents don’t know if their company is compliant with data laws in their country, and 19% have suffered a security breach in the last year.

With data being the lifeblood of all businesses, whether SMBs or enterprises, backup procedures are essential. IT managers need to ensure their NAS device has backup software that automatically backs up documents along with photos, music and email files, safely and securely.

Our TeraStation range includes a feature that allows the user to create up to 10 backup versions of their data, which means they could set up to 10 consecutive days of backups that can be easily retrieved from their directory. This would be in addition to their ‘usual’ backup actions.

The TeraStation NAS system can be configured in a variety of ways to backup and protect important data, and compression and encryption are available to secure the information. One option is backing up to a USB hard drive, flash drive or digital camera, and this is a simple plug and play process. Alternatively, it’s possible to backup to another TeraStation on the home or office network, or backup remotely over the Internet to a private cloud or Amazon S3 managed cloud service.

In addition to this, a failover facility ensures files or folders are automatically backed up to another NAS device when they are created. The second device steps in to automatically take the place of the first in the event of it failing, preventing the interruption of business operations.

For more information, click here to download our TeraStation 5000 white paper.

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