The Digital Economy – CeBIT 2016

Buffalo recently joined the biggest names in the technology industry for CeBIT 2016. The annual event, as always, showcased the very latest and exciting innovations that are shaping the technology landscape.

The ‘digital economy’ was the theme of the event, and it didn’t disappoint, featuring more than 500 examples of digitalisation and bringing to life the Internet of Things. Some of the most exciting things we saw at the event was the first wheeled service robot and a street lamp which can double as a charging station for electric vehicles.

During the event, Buffalo presented some of its newest devices, including the TeraStation WSH5610 with Windows Storage Server and Hardware RAID, MiniStation Extreme NFC Enterprise as well as the LS510 and LS510DE, marking the completion of the LS500 range.

With big data growing at an unprecedented rate, IDC forecast predicts the big data market will grow at a 26.4% compound annual growth rate through 2018. The need for flexible and expanding devices to store this data has never been more important.

Buffalo’s LS500 range is perfect for anyone looking to back up, enjoy and share those special memories. The new RAID expansion provides flexible storage to consumers without compromising important data such as photos and movies.

In the business area Buffalo showcased two new devices, which highlight Buffalo’s commitment to security and the protection of data without compromising performance. The new TeraStation WS5610 features a Buffalo proprietary Hardware RAID controller enabling faster, more-reliable storage with well-known security, stability, and management advantages. Hardware RAID separates the operating system (OS) from storage, and allows each to run consecutively without affecting the device’s overall performance.

If you want to know more about NAS and selecting the right device for you, find out how Buffalo can help you here.

An intro to Raj Patel, B2B Manager UK & Ireland at Buffalo Technology

We sat down with Raj Patel, B2B Manager UK & Ireland at Buffalo Technology, to discuss all things Buffalo including exciting products on the pipeline and what the future holds for the company.

Give us a little introduction to yourself

I’ve worked at a range of companies in various corporate sales and management roles. I have been in the B2B technology sector for over 20 years – this period has flown by! I was at Sony for seven years, which was a great experience and put me in good stead for working at Buffalo.

What is your role at Buffalo and how long have you been with the company?

I am currently B2B Sales manager for UK and Ireland and I have occupied this position for just over a year, although it feels like much longer! My responsibilities include working with key Distribution partners and resellers, and ensuring sales and profit growth within the agreed timescale and projection.

Can you tell us a bit more about Buffalo as a company?

We are a global manufacturer of storage, multimedia, and wireless networking products for the home and business use.

Something that not many people are aware of is that we were the worldwide consumer NAS market leader 6 years in a row! That is quite an achievement in such a crowded market, but not something we are known for.

What products do Buffalo provide and how does it fit in to the computer hardware landscape?

We produce storage or networking technology geared towards home offices or small and medium sized businesses. We manufacture network attached storage devices (NAS), portable and desktop hard drives, multimedia players, and Wireless LAN routers.

Our portable and desktop hard drive range is designed for those users who are looking for that extra level of storage and data security away from built in memory.

What makes Buffalo stand out from their competitors/What makes Buffalo special?

You’ll have to ask our customers! But in my opinion, we provide products that are good-value, reliable and offer high performance. Our products are aimed at all types of customers, those new to Storage, and those who are used to Storage, and this is reflected in the ease of use of our software interface.

How has the computer hardware landscape shifted during your time at Buffalo?

In short, everything has become faster, with greater capacity and available at lower prices. A TB storage device 10 years ago would have cost probably 10 times more than it does nowadays. Mass production and developments in capacity and size of storage devices has made such large capacity devices as common as floppy discs were towards the turn of the millennium.

What do you like to do in your spare time?

I am constantly engaged with clients and partners, and what little free time I have is spent with the family.

If you were a superhero, what would your power be?

Mind Reader.

What upcoming products are you particularly excited about?

Two products in particular: the DiskStation™ Ultra with Thunderbolt 2 and the Ministation™ Extreme NFC. The first is an excellent solution for those who need superfast transfers rates for extremely large files – for example 4K video production or CAD design. The latter is an exciting product, as it will allow users to lock and unlock the drive using Near Field Communication (NFC). This allows users to access files on their hard drive without having to remember a password.

What impact will the DiskStation Ultra have on the wider storage market?

This device is high capacity boasting the largest capacity desktop DAS in the industry. This will enable incredible speeds and fast data transfer of extremely large files.

What does the future hold for Buffalo?

Well we have some exciting products on the way that will continue to push the boundary of speed and capacity. We can’t say too much but we have some products on the way that most definitely excite some of current users!

Back to education: storage device part of essential toolkit

With a brand new academic year on the horizon, students heading back to their studies should be looking at the new semester as a fresh opportunity to get organised and focused. This includes good practice when saving and backing-up important data.

Being organised upon returning to school or university equates to starting the year as you mean to end it. It might just be another aspect of student life, but one which may save a lot of time and heartache should the worst occur. There is nothing worse than losing a paper or dissertation and having to restart, under pressure, and with time running out!

Portable storage devices are more than just another place to save files. They are able to hold an individual’s digital life: photos, docs and videos – important items that are worth protecting. Including a reliable data storage solution in a toolkit of essentials will make student life so much easier. Here’s why:

1. You can’t afford to risk losing hours of hard work

To prevent yourself from heartbreak, it’s always best to remember Peter Krogh’s 3-2-1 rule, which advises to save any document three times, on at least two different media storage devices (e.g. a personal storage drive, online cloud or the university shared drive).

2. Keep on moving

Changing where you are working from (i.e. the library, at home, a local café) every few hours allows you to regain perspective and momentum when spending long periods of time on your work. You’ll need to have the equipment required for this type of remote working.

Portable storage drives offer great levels of mobility and flexibility when working remotely and some even allow you to transfer files just by touching to the laptop or desktop (NFC). This allows you to focus more on your studies and work, relaxed in the knowledge that your important data has been saved multiple times, behind a wall of encryption.

3. Peace of mind

Portable storage devices these days are protected against physical damage and digital incursions as standard. Although the design has evolved to produce thinner and more lightweight devices, they are still very durable and offer digital protection via hardware encryption.

Students have fast paced lives and move from one place of work to another. However, you can take comfort in the knowledge that portable storage devices are built to deal with the rough and tear of student life – unless they are flooded with alcohol or dropped from the fifth floor of halls!

Shock protection is available for those students who require hardier devices. This includes full disk encryption (FDE), which protects your data from unauthorised access. Within the uber-competitive environment of university, this could be more useful than ever!

In the past, students carried USB sticks and floppy discs to store files. Now they are able to do so via the cloud and virtualisation. Portable storage is a great way to store important data whilst keeping everything close and mobile. With the different models available and the range of features, it is very easy to find the one which best fits a student’s individual requirements and lifestyle.

Buffalo MiniStation Air video

Ever suffered that annoying moment when the song you really want to listen to isn’t on your smartphone, laptop or tablet? Well as of now, you can ensure that this is a long-gone problem, thanks to our MiniStation Air portable storage device.

The MiniStation Air features it’s own WiFi output that users can connect to with their mobile devices. Once that’s setup, users can transfer up to 500GB of music, movies and data onto the MiniStation Air. Finally, using the MiniStation Air mobile app, they can happily stream all their favourite music to their heart’s content.

For more information about the MiniStation Air check out our brand new video. Get your hands on one now at: http://bit.ly/Y23pyk

Buffalo Data Storage Infographic

SMBs are increasingly finding themselves having to handle large volumes of data that demands the highest level of uptime. However, our recent research found that many IT managers are failing to utilise best practice when it comes to storing and protecting their data – with many still using consumer storage for their corporate data and not taking data backup seriously despite recognising the threats.

Below is an infographic we’ve created to highlight the results of our survey of 500 IT professionals at SMBs across the UK.

 

Buffalo storage data

Buffalo storage infographic